Case studies, not adjectives.

Needed a professional home base that could double as a live demo of what AI-fluent execution actually looks like — not just talk.

Designed and shipped a premium personal brand site with a clear positioning, product page, and case studies. Used AI tooling for research, copy iteration, and rapid prototyping while owning taste and structure end-to-end.

Design lead, BA, and builder — from strategy to shipping copy.

• Sitemap & IA
• Design system
• All page copy
• Product page for The EA Starter Map

Wanted a clear-eyed shortlist of viable micro-SaaS ideas for solo-builders based on real pain, not vibes.

Built a structured research pipeline — trend scanning, forum mining, competitive teardown, and scoring — that filtered dozens of candidates down to a defensible shortlist.

Researcher and analyst.

• Research playbook
• Scored opportunity shortlist
• Public write-up on Medium

Executives were losing hours every week to repeatable inbox, calendar, and briefing work — no leverage from AI despite the hype.

Built a set of AI-powered workflows for meeting prep, inbox triage, and research briefs — designed to be adopted by non-technical assistants and executives.

Designer and implementer of prompts, templates, and SOPs.

• Prompt library
• SOPs
• Adoption guides

Teams were prompting AI ad hoc, getting inconsistent output and no reusable IP.

Built structured prompt systems — role-based, context-rich, chainable — that produced consistent, on-brand output across research, writing, and analysis tasks.

Prompt architect and reviewer.

• Prompt libraries
• System templates
• Review rubric

I had an idea and none of the things you're "supposed" to need to make it real — no actors, no camera, no studio, no budget. Just a laptop and a deadline I set for myself.

I storyboarded it like a real production, then let Higgsfield handle the visuals and motion and ElevenLabs give it a voice that sounds like a person, not a robot. No mic, no reshoots, no crew — just me directing pixels instead of people.

Writer, director, and one-person production team.

• A published short-form video

Everyone's heard of AI. Almost nobody knows what to actually do with it past asking it random questions. That gap between "I've heard of ChatGPT" and "I use this every day" is where most people just give up.

I built a carousel that skips the hype and gets straight to specifics — real ways to use Claude you could try before you finish your coffee. Written to feel like a friend explaining it, not a brand pitching it.

Content strategist, copywriter, designer.

• Published Instagram carousel

My client made incredible cakes and had customers lining up — all through Instagram DMs. No website, no menu people could browse on their own time, no way to look legit to someone who'd never heard of her before.

I designed and built her a real site — home, cakes, treats, custom orders, a gallery people could actually scroll through, FAQ, contact — with WhatsApp ordering wired into every page so "I want this" turns into an order in one tap.

Designer and builder, end to end.

• Live multi-page website
• WhatsApp ordering flow
• Photo gallery
• FAQ & contact

The nonprofit I worked with was burning hours every week just searching for grants — reading eligibility line by line, copy-pasting into spreadsheets, hoping they hadn't missed a deadline. That's time that should've gone into their mission, not admin.

I built a system that does the hunting for them. It searches on a schedule, reads each grant with AI to check if it's actually a fit, logs it straight into a live tracker, and pings them with a summary. They wake up to a shortlist, not a search.

Automation architect and builder.

• Live scheduled workflow
• Auto-updating grant tracker
• Notification system
• 14-second demo